Marketing

 How to use linkedin for Executing email campaign:

For start up entrepreneurs and  sales professionals in B2B sector it is a tricky task to get business to their company. For getting business most of these people rely on Email campaign and cold calling. For doing these they need a qualitatively updated database which is a time consuming and man power needed task so most of them prefer to get the list by subscribing to  premium accounts in Hoovers,One source,Jigsaw,Linkedin etc.

In this topic am  going to explain about the ways to build a database using linkedin.

Task 1: Targeted Audience:

For any business finding their targeted audience is the key step to success. For example if you are doing e commerce services then you might prefer retailers and real estate companies on priority.

Task 2: Sourcing the companies:

Sourcing the companies for building the list is an easy task in linkedin .

Go to advance search in linkedin and filter the Companies you want to want to target based on their industry, location,Revenue,Employee strength etc. then you will find a list of Companies you want to pull out. There is no automated way in linkedin to download the list to the respective format you want. You have to do it manually.

Task 3 : Sourcing the right Contacts:


We have to target the right person in the company for executing our task.

If you want to target the C level employee in the company (for ex CEO,CTO,CIO,CFO,CMO).Then you have to use of the filter option which you will find in the left side of the linkedin page in advanced search option. You can even select the respective person based on their location as it would be much useful in executing a campaign.

Task 4: Connect and execute campaign:

You can connect with the person by mentioning that you are a member of his group(try to be in as many group as possible which is related to your business). Normally all the persons will accept your connection as linkedin is meant for people whom you want to connect for professionalism and business needs.

Once you are connected with him you just execute an email message for all the recipients in your connections in one shot to get their reply.

How to find  email address of someone:

It is simple to send an email to someone in our list but it is very difficult to sent an email to a person who is not in our contact list.

For figuring out this issue ,am going to explain about the easy tools and methodologies which can be used in finding out an email address of a professional.

Every Company will have a domain name and every employee of that company will have his email address based on his company domain only.

Say for example if a person (Vincent Patrick) works in a company named xyz.com then his email address would be in the format of ---@xyz.com

If that person is in management level then your task will become simple as you can get the email address from his company website itself.

What will you do if he is a middle level employee?

Step 1:Use Jigsaw it works a lot

Jigsaw is a valuable tool for finding email address of an employee but the simple task for you  is to have some points in it so that you can get the email address or else it will not be visible for you. For getting every email address you need to have 5 points.
You can have maximum points by uploading some contacts with email ids in to it.

Step 2: Google is enough

Google is more than enough in getting  an email address of a person, for that you have to use some patterns.

Some of the patterns which most company use

First name.Last name@xyz.com(for eg;vincent.patrick@xyz.com)

First name@xyz.com(eg:vincent@xyz.com)

First namelast name initial@xyz.com (eg:vincentp@xyz.com)

First name initial lastname@xyz.com(vpatrick@xyz.com)

These are few patterns with which you can get the email address of a person.

Step 3: One thing to remember

We have to remember one thing that email address of a person will be  available in Google only if he has registered his email in articles,seminars,blog,forums,company website,social networking sites etc.

If he has not registered then it will be tough to find his email.

Than what will you do to get that?
Go to step 4

Step 4: There are some free email checker tools which you can prefer for getting the right emails.


They are

1.http://www.verifyemailaddress.org/

2.http://mailtester.com/

Things to be remembered while using this tools.
In these two mail tester works little bit more and you can get 90% accuracy.
You can't get 100% accuracy with this tools alone .
Some logical thinking is also necessary for executing this.

How to increase number of Connections in Linkedin to 500 within a month?

Linkedin is a professional networking site which has 150 million member worldwide.

Every professional is interested in creating a profile to increase their visibility among their professional network. But the bottom line of this is to have an adequate number of connections in their network , unlike Facebook and Twitter (where we need to have greater number of followers).

On this topic am just going to explain the simple ways which can be carried out to increase the number of connections in your network.

Profile Completeness:

The simple task is to have a unique and content rich profile which describes you best. Try to have 100% Profile completeness and  try to get some endorsements from your colleagues or from your superior so that it looks very catchy. Don't ever try to get endorsements from unknown people.

Group Discussion:

Try to join in as many groups as possible which suits your skills. Actively involve in discussions with your group members and try to connect with them using group as the medium (almost most  will accept your connection).

Share and Comment:

When you open your Linkedin home page you can see a list of your 1st , 2nd and 3rd level connection people will use to comment or post something. Likewise you try to comment, share and put post at least once a day so that you will be visible to all your connections. Try to comment on others profile updates often.




Twitter as a medium:

Try to put all your tweets in Linkedin automatically, but be careful in choosing your tweets because you can't post all the tweets in Linkedin which you post on twitter.

Build Connections Constantly:

Try to send invitation to at least three people a day on a regular basis so that your number gets increased.

Export Connections:

Try to export your connections in Google,yahoo  to your Linkedin account and send an invitation to them to connect with you.

Lion Network:

Don't get panic by the name, this  is a group in Linkedin where you can find similar people who too wants to increase their number of connections respectively, so try to become a member of this group and then you will get many invitations from others on connections.

If you follow these steps you will easily reach more than 500 connections within a month.

SEO Services in Chennai

What  Is  SEO

Are you new to SEO, then you may not be aware of what is meant by SEO.SEO is an acronym of search engine optimization which helps to improve the visibility of your site as high as possible in most popular search engines like google , yahoo , bing etc.

We at  Best Seo Services in Chennai  find ways to rise your site result in the web result search pages. This makes your Website Traffic more. If you want to know where your website exactly stands, tools like Alexa and Google Toolbar is used.

Seo is mainly centered by two types.1.On page optimization 2.off page optimization.

On Page Optimization:

On page optimization is nothing but having a result of your website or web page in search results.It is a crucial(it’s like a key) part in Seo to get more traffic.How can we say that it is a key part of seo!

On page optimization mainly depends on keyword stuffing.If your keyword  is  identifiable in search result page  then your page rank will increase in search result page.

First of all on on page optimization can be made up of

1.RSS feed creation

2.Url  Restructure

3.Meta tags

4.content optimization

5.Image optimization

6.site map creation

7.Competition Analysis

8.Website Analysis

9.Keyword Research Analysis

10.w3c validation

To  get more traffic:

                    We as an Online Marketing Company in Chennai provide you more traffic to give better ROI for a business. As a first step we concentrate on your website content.one thing you must know while writing content.You should not have any similar content  of other website.if it seems to be similar then google will crawl your website .so that your website will not be found in search result page.If you have  new unique content,  this will make your website traffic more.

How to decrease ALEXA Ranking:

Alexa is a toolbar where you can find your website Ranking. One thing you have to know while doing Seo. If visitors view your website more ,the page rank of your website will get increase and Alexa rank will get decrease. one another easy step to decrease alexa  Ranking is to install Alexa Toolbar on Your Web server.

Off Page Optimization:

                         Off page optimization is another important part of seo .It will decrease the  Alexa Ranking and Increase the page Ranking Of your Website. Off page optimization is mainly based on link building. If you give Anchor Text(which is actual word) to focus your keyword search engine will observe related link for your site.

                      Page Ranking is based on incoming links. You can give proper link in header, footer, inside the content or side bar. By giving appropriate link in your content visitors can see your website thus it will increase the page Rank.

Ways of off page optimization:

1.Directory Submission

2.Forum Posting

3.Classified Submission

4.Blog Comments

5.Press Releases

6.Social bookmarking sites

7.Article Submission

8.Social Networking Sites

9.Video Submission

  Simple ways  to get Backlinks Easier:

                               If you get more back links your website visibility will be higher.To get more Back links we have to mainly concentrate on off page optimization.You will get more Back links while submitting Articles, videos, Blog Comments With your Related Content, Social Networking Sites like Facebook, Twitter, linkedin, google plus. These are just some of the Basics of Off  Page Optimization. We also offer SEM Services in Chennai at reasonable price. Call us for more details